ESPN has grown from a start-up cable network in a small Connecticut town to a $50 billion global enterprise. For the past 35 years, ESPN - along with its sister networks - has been the preeminent source for sports for millions around the globe. Its 24-hour coverage of sports news and programming has cultivated generations of sports consumers, utilizing multiple ESPN platforms for news and entertainment. The pervasiveness of the company's branded content has influenced how sports fans think and feel about the people who play and control these games. In The ESPN Effect, leading sports media scholars examine ESPN and its impact on culture, sports journalism, audience, and the business of sports media. The final part of the book considers the future of ESPN, beginning with an interview with Chris LaPlaca, ESPN senior vice president. As the first academic text dedicated to the self-proclaimed "worldwide leader in sports", this book contributes to the growth of sports media research and provides a starting point for scholars examining the present and future impact of ESPN.

Additional Contributors Include P. K. Whipple, H. C. Murphy, H. H. Evans, And Others.

Longleaf pine forests are an iconic forest of the southeastern United States. Although these forests were often called "pine barrens" by early explorers and colonists, they were far from barren. Frequent and low-intensity surface fires are fueled by the unique plant diversity of the forest itself and serve as the catalyst that perpetuates the ecosystem on which many rare species depend. With this guide, authors John McGuire, Carol Denhof, and Byron Levan reveal the forest’s unique characteristics by shining a light on its inhabitants, the ecological processes that are necessary for their survival, and how we as humans play a role in shaping this ecosystem. Covering a wide range of topics, such as the anatomy of the longleaf tree, its history (and revival), and the surrounding fauna and flora, the authors provide the general reader with a thorough understanding of a forest that used to stretch as far as the eye could see. They claim that although the remnants of this once-great longleaf pine forest exist, they are often just a reminder of its former majesty, only recognizable to the informed observer. The Forest That Fire Made is dedicated to introducing the next generation of outdoor enthusiasts to many of the unique animals and plants that their ancestors would have known. This guide includes three hundred color images of the flora and fauna that make longleaf pine forests their habitat and more than forty detailed drawings that document the most common species of animals, plants, and insects found there. It also describes more than forty longleaf pine forests to visit in nine southern states: Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina, Texas, and Virginia. In these preserved areas (many of which are publicly accessible), one can still experience the majesty of these once-dominant ecological communities.

ESPN has grown from a start-up cable network in a small Connecticut town to a $50 billion global enterprise. For the past 35 years, ESPN - along with its sister networks - has been the preeminent source for sports for millions around the globe. Its 24-hour coverage of sports news and programming has cultivated generations of sports consumers, utilizing multiple ESPN platforms for news and entertainment. The pervasiveness of the company's branded content has influenced how sports fans think and feel about the people who play and control these games. In The ESPN Effect, leading sports media scholars examine ESPN and its impact on culture, sports journalism, audience, and the business of sports media. The final part of the book considers the future of ESPN, beginning with an interview with Chris LaPlaca, ESPN senior vice president. As the first academic text dedicated to the self-proclaimed "worldwide leader in sports", this book contributes to the growth of sports media research and provides a starting point for scholars examining the present and future impact of ESPN.

ESPN and the Changing Sports Media Landscape considers the ways the network is reinventing itself as it enters its fifth decade. In their previous book, The ESPN Effect (2015), the editors made the observation that ESPN was a pervasive branded-content provider across multiple media platforms, delivering programs and information 24 hours a day, 365 days a year, to influence how sports fans think and feel about the people who play and control these games. ESPN and the Changing Sports Media Landscape asks whether that will hold true in the 2020s and beyond. The past decade has seen momentous changes in the sports media landscape, among them the massive proliferation of mobile platforms as a major source of sports content, astronomical growth in fantasy sport and esport industries, and the increasing entanglement of sports media in contentious sociopolitical debates. The contributors to this book analyze how ESPN has navigated the shifting playing field and speculate on what the next decade might bring for ESPN and the global sports media industry.

ESPN and the Changing Sports Media Landscape considers the ways the network is reinventing itself as it enters its fifth decade. In their previous book, The ESPN Effect (2015), the editors made the observation that ESPN was a pervasive branded-content provider across multiple media platforms, delivering programs and information 24 hours a day, 365 days a year, to influence how sports fans think and feel about the people who play and control these games. ESPN and the Changing Sports Media Landscape asks whether that will hold true in the 2020s and beyond. The past decade has seen momentous changes in the sports media landscape, among them the massive proliferation of mobile platforms as a major source of sports content, astronomical growth in fantasy sport and esport industries, and the increasing entanglement of sports media in contentious sociopolitical debates. The contributors to this book analyze how ESPN has navigated the shifting playing field and speculate on what the next decade might bring for ESPN and the global sports media industry.